Cannes Lions Creativity Report 2020 : le gratin créatif de la décennie
Les plus créatifs des 10 dernières années. Avec une édition 2020 très perturbée (pas de Prix remis cette année et des conférences uniquement en ligne), les Cannes Lions se sont penchés pour la 1ère...
View ArticleChristmas 2021: the 15 greatest ads
Are Christmas ads back to normal? After a very special Christmas last year following a very tough year of 2020 across the globe, and even though the pandemic is not over yet, we can observe that...
View ArticleOne Show 2022 : le palmarès français et international
Le festival des crayons métallisés. Quelques jours après les ADC 2022, l’autre festival publicitaire de la « Creative Week » organisée par le One Club for Creativity, vient lui aussi de révéler son...
View ArticleD&AD 2022: the 7 Black and White Pencils
The most coveted pencils. Historical and prestigious English festival, the D&AD (aka « Design & Art Direction » awards) is one of the most demanding festivals: each year, in comparison with...
View ArticleSamsung –« iTest » (case study)
Samsung has infiltrated iPhones with a Galaxy handset emulator. Samsung created a web app that turns Apple’s iPhones into Galaxy handsets, achieving 10 million global downloads. The « iTest » program...
View ArticleEurobest 2022 : le palmarès français et international
Le meilleur de la créativité publicitaire européenne. Surnommés « les Cannes Lions de l’Europe », les Eurobest sont en effet l’équivalent continental du prestigieux festival cannois. Tous deux sont...
View ArticleCannes Lions 2023: watch all the Grand Prix here
The most creative campaigns of the year. Out of the 26,992 entries submitted this year (up 6% from 2022!), you will find below the only 30 big winners from the Cannes Lions 2023. The prestigious and...
View ArticleSamsung – Flipvertising: the reverse targeting
Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to flip the media targeting model on its head. The...
View ArticleChristmas 2023: watch the 13 best ads
The very best of the 2023 Xmas commercials. Following two Christmas ad seasons significantly impacted by the pandemic (head over here to revisit the best ads from 2020 and from 2021), and a 2022...
View ArticleEurobest 2023: watch the 23 Grand Prix winners
The very best of European advertising company. Nicknamed « the Cannes Lions of Europe », the Eurobest are in fact the continental equivalent of the prestigious Cannes festival. Both are also...
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